Privacy Policy
Wardrobi, operated by Shiplock Labs LLC ("we", "us", "our"), provides the Wardrobi Chrome extension and backend service at app.wardrobi.com (collectively, the "Service"). This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data.
1. Information We Collect
Account information. When you sign in with Google, we receive your name, email address, and profile photo from your Google account. We use this to create and manage your Wardrobi account.
Person photos. You upload photos of yourself to use as the base for virtual try-on. These photos are stored locally on your device in Chrome extension storage by default. They are sent to our backend only when you generate a try-on image, and are stored server-side alongside generation results for service quality purposes.
Garment images. When you capture clothing from retailer websites, the garment images and associated metadata (product name, retailer, product URL) are stored in your cloud wardrobe on our servers.
Generation results. When you generate a virtual try-on image, we store the input images and output result on our servers to operate the service and improve quality.
Usage data. We collect credit usage, generation history, referral activity, and feedback (thumbs up/down) you provide on results.
Analytics. Wardrobi uses Mixpanel to collect anonymous usage analytics such as feature usage, try-on events, error rates, and product URLs you interact with to help us understand shopping patterns and improve recommendations. These events are tied to your user ID but do not include your photos or personal details. Mixpanel processes this data on our behalf to help us improve the product. No analytics data is sold or shared with third parties beyond Mixpanel as our analytics processor. You can learn more about how Mixpanel handles data at mixpanel.com/legal/privacy-policy.
2. How We Use Your Data
- To generate virtual try-on images using AI
- To manage your wardrobe, credits, and account
- To operate the referral program and track credit awards
- To apply affiliate links when you click purchase buttons
- To send transactional emails (welcome, referral notifications)
- To improve the quality and reliability of our service
3. Third-Party Services
We use third-party cloud services to operate Wardrobi, including database hosting, user authentication, file storage, backend hosting, and transactional email delivery. These services process your data only as necessary to provide their functionality to us. We do not sell your data to any third party. The following third-party processors handle user data directly:
- Mixpanel — receives anonymous usage analytics events on our behalf, as described in Section 1 above. Mixpanel does not receive your photos or personal details.
4. Cookies
We use a single cookie (wardrobi_ref) to track referral attribution when you visit a shared look or referral link. This cookie expires after 7 days and is used solely to credit the person who referred you.
5. Data Storage & Security
Person photos are stored locally on your device by default. Garment images, wardrobe items, and generation results are stored on our cloud servers. All data is transmitted over HTTPS. We implement reasonable technical and organizational measures to protect your data, but no system is 100% secure.
6. Data Retention & Deletion
We retain your data for as long as your account is active. You can delete your account at any time through the extension settings. Account deletion permanently removes all your data, including your wardrobe items, generation history, stored images, and anonymizes your referral records. This action is irreversible.
7. Your Rights
You have the right to:
- Access the personal data we hold about you
- Delete your account and all associated data
- Withdraw from the service at any time
To exercise these rights, delete your account through the extension or contact us at hello@wardrobi.com.
8. Children's Privacy
Wardrobi is not intended for use by anyone under the age of 13. We do not knowingly collect data from children under 13. If we learn that we have collected data from a child under 13, we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new effective date.
10. Contact Us
If you have questions about this Privacy Policy, contact us at hello@wardrobi.com.